"I'm in my self-care era" - Serena

“I’m currently in my self-care era, where I’m focusing on what’s actually beneficial to me and what truly serves me. Over the last year, I spread myself pretty thin and spent a lot of time going through the motions to meet the needs and expectations of others. Right now, I’m prioritizing myself and making space for rest, growth, and things that genuinely make me feel fulfilled. My goal in this era is to reconnect with myself, be more present, and build a life that feels balanced instead of overwhelming”.

Serena is one of the faces you see in all things A Side of Sass. What first started as a cup of coffee soon turned into something unexpected. As someone who is very particular in who I let near the operations of my business, Serena felt like a perfect fit. I not only recognized her amazing work ethic, but her drive towards excellence and her creative experience was something I trusted. Did I mention how much fun we have together?! From her perspective, “I genuinely wanted to get to know you and I loved the idea of being part of something in its early stages. It’s been exciting to watch a new brand grow and to help shape that through the shooting process. I’ve really enjoyed playing a supportive, hands-on role and being part of the creative flow, and I like contributing behind the scenes to help bring ideas to life”. She certainly has – her model poses are proof.  

On a deeper level, Serena describes herself as thoughtful and loyal, “I stand for honesty, compassion, and putting care into whatever I set my heart to. My biggest priorities are my family and living a life that fulfills me. I love creative expression and anything hands on in the arts. The adventures I enjoy most are traveling and celebrating life’s big moments with loved ones.”

A Side of Sass stands on reminding women to be bold. This can look and mean something different to everyone. Serena says, “Being bold means showing up as you – no matter how that looks or how uncomfortable it may feel. Be you. Be confident. And show up with intentionality. That’s what being bold means to me”.

It’s one thing to define what being bold is, it’s another to live it. “I’ve been bold in my personal relationships by setting and maintaining healthy boundaries that support my self-care era. That boldness has been fueled by realizing that not every relationship is meant to grow in the same direction. Sometimes people outgrow each other, and sometimes they’re just in different seasons of life, and that’s okay. Choosing to honor where I am has given me the boldness to stand my ground, especially when it allows me to be myself freely.”

There is so much beauty in being your kind of bold.

Throwing crowns to Serena as she takes on this new era! Let's celebrate with 10% off, use code SERENA at checkout.